Privacy Policy

1. PREAMBLE AND SCOPE OF APPLICABILITY

Dealer Essential, a Texas limited liability entity doing business as "Marketplace QuickPost" (hereinafter referred to as the "Company," "we," "us," or "our"), is steadfastly committed to the protection and preservation of the privacy rights of its users, subscribers, licensees, and visitors (collectively, "User," "you," or "your").

This Privacy Policy (the "Policy") constitutes a binding legal agreement and sets forth the comprehensive terms, conditions, and protocols governing the collection, interception, storage, usage, processing, disclosure, transfer, and protection of Information (as defined herein) derived from your access to and utilization of the Marketplace QuickPost browser extension, website, software-as-a-service platform, and any associated server-side infrastructure (collectively, the "Services").

2. ARCHITECTURAL OVERVIEW AND DATA STORAGE PROTOCOLS

To ensure transparency regarding our proprietary technological infrastructure, Users must understand the hybrid nature of the Services, which utilize both local client-side operations and remote server-side databases.

• A. Client-Side Execution & Third-Party Authentication: The automation functionalities of the Services—specifically the interaction with Meta Platforms, Inc. ("Facebook") interfaces—are executed locally within the User's web browser environment. NOTWITHSTANDING THE EXISTENCE OF SERVER-SIDE INFRASTRUCTURE, THE COMPANY DOES NOT, AT ANY TIME, REQUEST, INTERCEPT, EXTRACT, STORE, ARCHIVE, OR TRANSMIT YOUR FACEBOOK LOGIN CREDENTIALS (PASSWORDS) TO OUR SERVERS. Your authentication session with Facebook is maintained exclusively through cookies and tokens resident on your local device, managed by third-party protocols over which the Company exercises no control.
• B. Server-Side Database & Synchronization: The Company maintains and operates secure, remote server-side databases and cloud infrastructure (the "Backend Systems"). These Backend Systems are utilized to parse, normalize, and cache Inventory Data (defined infra), manage User subscription status, store configuration settings, and process data feeds (e.g., from DMS providers or CarGurus). While Inventory Data is stored on our Backend Systems to facilitate synchronization, sensitive third-party authentication credentials for social media platforms remain strictly on the Client-Side.

3. CATEGORIZATION OF COLLECTED INFORMATION

The Company may collect, record, structure, store, adapt, and process the following categories of data (collectively, "Information"):

• 3.1. Proprietary Inventory & Commercial Data: Data pertaining to the vehicles or assets you elect to process through the Services, including but not limited to Vehicle Identification Numbers (VINs), stock keeping unit (SKU) identifiers, pricing strategies, mileage metrics, photographic assets, and descriptive metadata ("Inventory Data"). You acknowledge that Inventory Data may be taken from public URLs provided by you or via direct file transfer protocols (SFTP) from your Dealership Management System (DMS).
• 3.2. Administrative & Financial Particulars: Information required for the administration of your commercial relationship with the Company, including the full legal name of your entity, designated authorized representatives, business email addresses, telephonic contact details, and billing coordinates. Financial transaction data, including credit card expiration dates and last-four digit identifiers, is processed via third-party payment processors (e.g., Stripe); the Company does not retain full Primary Account Numbers (PAN) on its Backend Systems.
• 3.3. Telemetry, Analytics, & Technical Artifacts: Information automatically generated through your interaction with the Services, including but not limited to Internet Protocol (IP) addresses, Media Access Control (MAC) addresses, browser user agent strings, operating system specifications, time zone settings, Extension versioning, crash reports, stack traces, and granular usage logs indicating the frequency, duration, and outcomes of automation tasks ("Technical Data").
• 3.4. Correspondence & Support Metadata: Any content, attachments, or metadata contained within communications dispatched to the Company via email, support ticketing systems, or other communication channels.

4. PURPOSES OF DATA PROCESSING

The Company utilizes the aforementioned Information for the following multifaceted objectives, without limitation:

• Service Provisioning: To execute the core functionalities of the Services, including the algorithmic matching of Inventory Data to Facebook Marketplace fields, the detection of inventory discrepancies (e.g., "Drift"), and the synchronization of pricing updates between your source feed and target platforms.
• Algorithmic Optimization: To analyze Technical Data for the purpose of debugging, refactoring code, enhancing algorithmic efficiency, and ensuring compatibility with third-party platform updates.
• Commercial Administration: To process subscription fees, manage accounts receivable, verify User identity, and prevent fraudulent utilization of the Services.
• Legal Compliance & Risk Mitigation: To enforce the Company's Terms of Service, comply with applicable federal, state, and local statutes, respond to valid legal process (subpoenas, court orders), and mitigate liability risks associated with User-generated content.

5. DISCLOSURE AND DISSEMINATION OF INFORMATION

The Company maintains a strict policy regarding the dissemination of Information. We do not sell, rent, or lease Personal Data to third parties for monetary consideration. However, Information may be disclosed under the following circumstances:

• Affiliates and Subsidiaries: We may share Information with any current or future parent companies, subsidiaries, joint ventures, or other companies under common control, subject to the terms of this Policy.
• Third-Party Service Providers: We may engage third-party contractors, vendors, and service providers (including but not limited to cloud hosting providers like AWS, payment processors, and analytics engines) to perform functions on our behalf. Such entities are granted access to Information strictly limited to that which is necessary for the performance of their contractual duties.
• Business Transfers: In the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, Information held by the Company about our Users may be among the assets transferred to the successor-in-interest.
• Legal Exigencies: We reserve the right to disclose Information when we possess a good-faith belief that such disclosure is necessary to: (a) comply with applicable law or legal process; (b) protect and defend the rights, property, or safety of the Company, its personnel, its Users, or the public; or (c) prevent or mitigate the risk of harm or financial loss in connection with suspected or actual illegal activity.

6. DATA RETENTION AND DELETION PROTOCOLS

The Company shall retain Information only for the duration reasonably necessary to fulfill the commercial, legal, and operational purposes outlined in this Policy, or as required by applicable statutory limitation periods. Upon the termination of your account or the cessation of your use of the Services, the Company may, but is not obligated to, delete Inventory Data from its Backend Systems, provided that the Company may retain certain Technical Data and Administrative Particulars in an aggregated, anonymized, or de-identified format for archival and analytical purposes in perpetuity.

7. SECURITY DISCLAIMER

The Company employs commercially reasonable administrative, technical, and physical safeguards designed to protect Information stored on our Backend Systems. HOWEVER, YOU HEREBY ACKNOWLEDGE THAT NO METHOD OF TRANSMISSION OVER THE INTERNET OR METHOD OF ELECTRONIC STORAGE IS INFALLIBLE. The Company cannot and does not guarantee the absolute security of your Information. Furthermore, because the Services rely on your local browser environment, you bear the sole burden of responsibility for securing your local device, network endpoints, and third-party session cookies.

8. RIGHTS UNDER THE TEXAS DATA PRIVACY AND SECURITY ACT (TDPSA)

If you are a verified resident of the State of Texas, or other jurisdictions with comparable comprehensive privacy legislation, you are afforded specific statutory rights regarding your Personal Data ("Consumer Rights").

• Right of Access and Portability: You possess the right to confirm whether the Company is processing your Personal Data and to access such data in a portable and readily usable format.
• Right to Rectification: You possess the right to request the correction of inaccuracies within your Personal Data, taking into account the nature of the data and the purposes of the processing.
• Right to Erasure: You possess the right to request the deletion of Personal Data provided by or obtained about you.
• Right to Opt-Out: You possess the right to opt out of the processing of Personal Data for purposes of (i) targeted advertising, (ii) the sale of Personal Data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. The Company hereby affirms that it does not engage in the sale of Personal Data or profiling as defined under the TDPSA.

Procedural Mechanisms for Exercising Rights:
To invoke any of the aforementioned rights, you must submit a verifiable consumer request to info@dealeressential.com. The request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Data.

Appeal Process:
In the event the Company declines to take action on your request, we shall inform you of the justification for such declination. You may appeal this decision by submitting a written notice of appeal to the aforementioned email address within a reasonable timeframe.

9. EXCLUSION OF SENSITIVE DATA AND NPI

The Services are strictly limited to the processing of commercial inventory data. YOU ARE EXPRESSLY PROHIBITED FROM UPLOADING, TRANSMITTING, OR OTHERWISE SUBMITTING SENSITIVE PERSONAL INFORMATION OR NONPUBLIC PERSONAL INFORMATION ("NPI") AS DEFINED BY THE GRAMM-LEACH-BLILEY ACT (GLBA) OR SIMILAR REGULATIONS. This includes, without limitation, social security numbers, driver's license numbers, and consumer credit applications. The Company disclaims all liability for any NPI inadvertently submitted by User.

10. MODIFICATIONS AND AMENDMENTS

The Company reserves the absolute and unilateral right to amend, modify, update, or replace this Policy at any time. Any such modifications shall be effective immediately upon posting to the Services or notification to the User. Your continued use of the Services following the posting of any changes constitutes your binding acceptance of such changes.

11. CONTACT INFORMATION

For all inquiries, notices, or concerns regarding this Policy, please direct correspondence to:

Dealer Essential
539 W Commerce St, #6554
Dallas, TX 75208
Email: info@dealeressential.com